Evolving Philippine SEOs

The Philippine SEO scene is becoming as vibrant as ever. As more and more multi-national companies have opted for offshore outsourcing of digital service needs, the industry is quickly becoming a stable form of business and employment in the country.

In a nutshell, SEO companies function as digital marketing companies which are to say they are indirect, virtual and more sophisticated advertising companies that aim to boost a client’s visibility by improving the ranking of the client’s website. SEO companies accomplish this by using various digital strategies to improve the ranking of websites. By improving the ranking of websites, every time an internet user or potential client does a keyword search says in Google, the company or organization’s website will appear on the first page of the search results or more preferably, on top of the list. This is a digital marketing strategy which indirectly promotes the company as a relevant and credible authority in the product or industry since it is the first website to appear. In turn, this improves the company’s public image while at the same time increasing the likelihood that users and potential customers will click the link and visit the site and solicit sells or patronage of the company.

In a world time of hyper-competition, competitive advantage can no longer rely on traditional quality, name-recall, or identity relationships with a small, local market segment, SEO services have become a necessary option for companies. hoping to assert themselves over their competitors in an entirely new and different playing field. Understandably, the SEO industry has also become a lucrative and therefore competitive scene industry. Many Philippine companies have now evolved in sophistication just over the last few years.  There is today more than a hundred SEO companies in the Philippines that offer a considerably extensive range of services from digital advertising to newer forms of online search and social media marketing.

In terms of form, Philippine SEO companies have also evolved a variety of working arrangements to suit their client’s own needs and conditions. For instance, traditionally, top SEO digital companies used to offer long-term arrangement packages with their clients primarily because results of SEO impact often takes time to materialize. These SEO service providers are not paid on a regular basis similar to regular office unit or staff but are performance-based SEO that charge fees based on set output for a given period or key performance indicators (KPI) that must be achieved in a given time frame usually an extended one. If the KPI is not met in the given period, the SEO company will continue to do SEO for the client for free until it reaches its targets. Under this traditional model, these performance-based SEOs charge only when you their clients begin to rank to rank. And if a clients’ website stops ranking, they also stop paying the SEO agency.

But today, there are Philippine SEO companies that offer short-term monthly packages specifically for companies with already stable search engine rank or position. There are also search engine marketing companies in the Philippines that offer project-based services which are often very specific targets to be delivered in the very specific time frame. More established and top Philippine SEO companies now even offer consultations at hourly rates and monthly retainer’s fees.